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#1
16-03-2015, 05:40 PM
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Singtel does an Alvin Tong - "The agency did it. We didn't" over M1 smear campaign
An honorable member of the Coffee Shop Has Just Posted the Following:
A spokesperson from SingTel has responded to this article and explained: "Singtel wish to clarify that we did not issue the brief. Singtel uses different digital agencies for its campaigns. GushCloud was one of the agencies we had used in June 2014. It is Singtel’s policy to focus on the strengths and differentiators when marketing our products and services. It is not our practice to run negative campaigns against any individual or organization. This is not the way we manage our marketing promotions. We will remind our agencies to strictly adhere to this policy when running campaigns for Singtel." ------- SingTel is apparently engaging in widespread unethical advertising and is paying bloggers to throw mud at their competitors on the quiet. This was exposed by Xiaxue in another long expose on competitor Blog management company Gushcloud. Xiaxue is arguably one of the most influential bloggers in Singapore and she recently had an online war with Gushcloud, SMRT Ltd (Feedback) and several other competitor bloggers. Xiaxue is managed by Nuffnang, a blog management company which helps bloggers promote their blogs and drives sponsors to their blogs. She had a extended war with Gushcloud, a competitor of Nuffnang which she accused of falsifying their blogger's statistics and engaging in unethical practices. Now, she has again exposed another unethical advertisement campaign engaged in by Gushcloud and their group of bloggers. Xiaxue revealed that SingTel has paid gushcloud to get their bloggers to write false and negative complaints and reviews about their competitors, M1 and Starhub. The evidence is damning. Gushcloud paid bloggers based on the performance of their tweets and complaints and how many sign-ups there were through them for SingTel services: http://therealsingapore.com/content/...nd-m1-services Click here to view the whole thread at www.sammyboy.com. 
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