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06-09-2013, 12:30 PM
An honorable member of the Coffee Shop Has Just Posted the Following:
Insurance company/agents portraying property agent in a bad light.
http://singaporeseen.stomp.com.sg/si...s-as-dishonest (http://singaporeseen.stomp.com.sg/singaporeseen/this-urban-jungle/ntuc-income-withdraws-controversial-ad-protraying-property-agents-as-dishonest)
NTUC Income withdraws controversial ad portraying property agents as dishonest
Posted on 06 September 2013 | 695 views | 1 comments | 0 shares
(http://www.addthis.com/bookmark.php?v=250)[/URL][URL="http://www.addthis.com/bookmark.php?v=250"]More Sharing Services (http://www.addthis.com/bookmark.php?v=250)
http://singaporeseen.stomp.com.sg/singaporeseen/sites/default/files/public/styles/sgseen_featured_image/public/article/images/featured/2013/09/ntuc.jpg?itok=r28lA4_O
NTUC Income has withdrawn and apologised for a controversial advertisement that portrayed property agents as unprofessional and dishonest, after it met with criticism online.
In the advertisement which STOMPer Aaron alerted STOMP to, a property agent can be seen trying to sell a house, with the true meaning of her words highlighted on screen.
NTUC Income Buzz posted an apology on their facebook page this morning, and explained why they decided to withdraw the advertisement. In the facebook posting, they said:
"We took the decision to pull the advertisement portraying some sales people as unprofessional in the real estate industry. The advertisement was insensitive and unfair to many professional people in that industry. We apologize for this.
"In our enthusiasm to promote the message of honesty, we have not taken into account that professional and honest sales people exist in every industry including the real estate professionals."
Singaporeans have reacted negatively to the video, and felt that it lacked respect and sensitivity towards the real estate industry. Some also described the video as "unethical advertising".
One facebook user said, "I'm utterly shocked and disappointed after viewing this distasteful and misleading ad! It clearly reflects the lack of respect and sensitivity towards the real estate industry!
Another user also felt that the organisation was putting down other professions in order to promote their own. He said:
"Why does NTUC have to put down other professions in order to push up their own profession? Even if NTUC wants to promote being 'honest', 'simple', and 'different', there are other ways to advertise."
What are your thoughts on the advertisement? Let us know in the comments below.
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Click here to view the whole thread at www.sammyboy.com (http://www.sammyboy.com/showthread.php?162150-The-pot-is-calling-the-kettle-black&goto=newpost).
Insurance company/agents portraying property agent in a bad light.
http://singaporeseen.stomp.com.sg/si...s-as-dishonest (http://singaporeseen.stomp.com.sg/singaporeseen/this-urban-jungle/ntuc-income-withdraws-controversial-ad-protraying-property-agents-as-dishonest)
NTUC Income withdraws controversial ad portraying property agents as dishonest
Posted on 06 September 2013 | 695 views | 1 comments | 0 shares
(http://www.addthis.com/bookmark.php?v=250)[/URL][URL="http://www.addthis.com/bookmark.php?v=250"]More Sharing Services (http://www.addthis.com/bookmark.php?v=250)
http://singaporeseen.stomp.com.sg/singaporeseen/sites/default/files/public/styles/sgseen_featured_image/public/article/images/featured/2013/09/ntuc.jpg?itok=r28lA4_O
NTUC Income has withdrawn and apologised for a controversial advertisement that portrayed property agents as unprofessional and dishonest, after it met with criticism online.
In the advertisement which STOMPer Aaron alerted STOMP to, a property agent can be seen trying to sell a house, with the true meaning of her words highlighted on screen.
NTUC Income Buzz posted an apology on their facebook page this morning, and explained why they decided to withdraw the advertisement. In the facebook posting, they said:
"We took the decision to pull the advertisement portraying some sales people as unprofessional in the real estate industry. The advertisement was insensitive and unfair to many professional people in that industry. We apologize for this.
"In our enthusiasm to promote the message of honesty, we have not taken into account that professional and honest sales people exist in every industry including the real estate professionals."
Singaporeans have reacted negatively to the video, and felt that it lacked respect and sensitivity towards the real estate industry. Some also described the video as "unethical advertising".
One facebook user said, "I'm utterly shocked and disappointed after viewing this distasteful and misleading ad! It clearly reflects the lack of respect and sensitivity towards the real estate industry!
Another user also felt that the organisation was putting down other professions in order to promote their own. He said:
"Why does NTUC have to put down other professions in order to push up their own profession? Even if NTUC wants to promote being 'honest', 'simple', and 'different', there are other ways to advertise."
What are your thoughts on the advertisement? Let us know in the comments below.
.field-collection-view {margin:0;padding:0}
Click here to view the whole thread at www.sammyboy.com (http://www.sammyboy.com/showthread.php?162150-The-pot-is-calling-the-kettle-black&goto=newpost).