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View Full Version : Salaries in some sectors have declined. Are u affected?


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13-06-2013, 08:30 PM
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Salaries in digital, creative & marketing sectors have declined: survey

POSTED: 13 Jun 2013 5:44 PM

http://www.channelnewsasia.com/image/625976/1369272537000/large16x9/768/432/stock-singapore-skyline.jpg

A view of the Singapore skyline.

SINGAPORE: Salaries across Singapore's digital, creative and marketing sectors have fallen, despite rapid growth and investment in the sectors.

According to the latest salary survey by font talent, which specialises in recruitment across the digital, marketing and creative industries, median salaries have declined since the beginning of the year.

This is in spite of Singapore ramping up its investment in the digital, marketing and creative sector, resulting in rapid job creation and a shortage of talent.

The ongoing survey compares wages, benefits and retention rates between gender, job function and country.

Asia director of font, Karin Clarke, explained that whilst there has been an influx in jobs across the digital, creative and marketing sector, many have been entry-level positions.

"Businesses and agencies are taking on more work, running more social media and website campaigns as well as traditional above-the-line marketing campaigns. They need fewer people to oversee projects, and more people to do the work."

Additionally, recent restrictions on employment passes mean there are fewer expatriates earning large salaries.

According to the survey, men continue to earn more than women in the industry.

The most noticeable discrepancies are amongst marketing managers, where the male median salary is S$82,500, while the female median salary is just S$60,000.

Clarke said this is particularly interesting because marketing has historically been a female-dominated industry.

She suggested a sudden shift towards male dominance could be due to more roles requiring IT or digital experts, roles that have traditionally attracted men.

The study also found that men were sticking around in their jobs for longer than women.

Figures showed 55 per cent of men had been in their jobs for six years or more, compared to 45 per cent of women.

Singapore country manager of font, Anna Clark-Hall, said this gives men the ability to rise to a higher position in the company.

"It's when you've been in a company for five years or more that you really start to command those big salaries," she said.

She added that the digital, creative and marketing industries are often guilty of long hours, and women with family commitments are more likely to jump ship in favour of a better work-life balance, which further reduces their chances of achieving pay parity.

Meanwhile, Clarke saw evidence of women being more likely to leave their jobs without another job to go to, while men are more likely to opt for security.

"It's similar to the way in which many men will only leave relationships if they have another one to go to, whereas women are more inclined to leave with nothing to go to," she said.

More men in Singapore are offered flexible working conditions than women, according to the survey, while women receive greater health care and company-paid training benefits.

Meanwhile just 17 per cent of the men surveyed had paternity leave benefits built into their contracts.

"It's surprising, given Singapore's focus on growing the population, that paternity leave is not more of a priority for employers," Clark-Hall said.

- CNA/xq




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